Martje Oudman
Meeting the needs and wants of customers requires effective business systems and practice. This unit explores the foundations of marketing and will introduce you to a series of frameworks that will enable you to identify your customers, analyse the nature of the competitive and industrial environment, and develop and evaluate the specifications of a marketing plan based on accurate market research and analysis.
Skills / Knowledge
- Assess the role the marketing function fulfils with in the overall business strategy.
- Evaluate marketplace forces and forecast trends that will affect future business performance.
- Develop differentiation and positioning strategies, based on understanding consumer behaviour, to assist in developing competitive advantage in both an ethical and socially responsible way.
- Create a thorough marketing strategy, evaluating a range of strategic options, selecting those most appropriate to the organisation.
- Produce a high order of skill in analysis, critical thinking, communications, and professional application.
- Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to solve problems and to this rigorously and independently.
Issued on
June 18, 2024
Expires on
December 31, 2075