Rita NassarKey Account ManagementKey Account ManagementApril 3, 2025Key Account Management
Rita Nassar
Key Account Management
Key Account Management
April 3, 2025
Key Account Management
Rita Nassar
Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, Top performers in key account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction. Participants in this course will have learnt how to grow existing accounts by fostering relationships with key buying influencers across an organization.. They will be able to identify and create new opportunities within accounts, develop enterprise-level relationships, and protect accounts against competitors.
Skills / Knowledge
- Build strategies for strategic account management, including penetrating, expanding, and protecting strategic accounts
- Construct a strategic account team poised to maximize success
- Lead value discovery sessions with internal teams and accounts for the purpose of value connection and co-creation
- View needs from the buyer’s perspective to strengthen and deepen value for accounts
- Assess strategic account management success, and determine whether they need to stay the course, pivot, or otherwise adjust the strategy
Issued on
April 3, 2025
Expires on
December 31, 2075