Michelle OBrien
The major approaches to business research design and conduct are under scrutiny in this unit. The participant reviewed the historical foundations and contemporary influences on the various ways in which research is utilised and understood. Exploring both the qualitative and quantitative research methodologies, this unit developed the participant’s frameworks for the application of each to business problems.
Skills / Knowledge
- Produce a written literature review document
- Critically evaluate research-focused business literature
- Produce a research proposal that demonstrates: understanding of the major approaches and strategies of business research and the methodological choices that are available within the alternative approaches; understanding of the various aspects of a research design; application of quantitative or qualitative methods of data gathering and analysis utilized in business research; identification and management of the ethical and political aspects of business research
Issued on
November 1, 2021
Expires on
December 31, 2075