25.10.21
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Australian Institute of Management

Mini MBA in Digital Marketing

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Justin Zerafa

The Mini MBA in Digital Marketing bolsters professional development by providing students with the precise functional expertise needed to grow their brands, uncover potential new customers, and drive them towards purchase decisions using impactful digital innovations. Combining this with the broad business acumen gained through the core Mini MBA program, delivered in a combined online and on-campus or virtual delivery that is efficient, accessible, and impactful, empowers participants towards becoming a modern leader who drives meaningful change and growth in their organisations through the effective integration and utilisation of Digital Marketing tools.

Skills / Knowledge

  • Apply critical thinking and problem-solving skills to business issues
  • Communicate a vision and develop strategic initiatives that inspire and challenge the business
  • Develop leadership techniques that influence and engage others to achieve results
  • Utilise business tools to inform strategic analysis and decision making
  • Apply models of organisational transformation to lead sustainable change, influence stakeholders, and manage resistance
  • Conduct market analysis to develop and implement marketing strategies for competitive advantage
  • Interpret and analyse financial information to plan for, implement, and manage financial performance

Issued on

May 13, 2025

Expires on

December 31, 2075