Luka Donald-JohnsonSocial Media StrategySocial Media StrategyJanuary 30, 2024Social Media Strategy
Luka Donald-Johnson
Social Media Strategy
Social Media Strategy
January 30, 2024
Social Media Strategy
Luka Donald-Johnson
The Social Media Strategy course has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide participants with all the knowledge and skills to develop a comprehensive and effective social media strategy and will gives the tools to impact audiences with relevant content that moves them from follower to customer.
Skills / Knowledge
- Understand buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas to target with relevant content
- Choose the right channel to suit your organisation or personal brand
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Issued on
January 30, 2024
Expires on
December 31, 2075