Heather CliffordSocial Media StrategySocial Media StrategyOctober 24, 2023Social Media Strategy
Heather Clifford
Social Media Strategy
Social Media Strategy
October 24, 2023
Social Media Strategy
Heather Clifford
Participants in this course will have learnt how to develop a comprehensive and effective social media strategy. The course provides the tools to impact social media audiences with relevant content that moves them from follower to customer.
Skills / Knowledge
- Understand buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas and choose the correct channel to target with relevant content
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Issued on
October 24, 2023
Expires on
December 31, 2075