25.8.20
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Understanding Digital Marketing

Jessica Fletcher

In today’s digital age, having a strong grasp of digital marketing is crucial for online success. Understanding digital marketing enables students to think strategically about their online presence, create compelling content, and continually improve strategies by measuring and analysing results.

Skills / Knowledge

  • Develop effective digital marketing strategies that align with business goals and objectives.
  • Use a variety of digital marketing channels and tactics, (e.g., social media marketing, email marketing).
  • Measure the effectiveness of digital marketing campaigns and use data-driven insights to optimise performance.
  • Create and implement digital marketing campaigns across various platforms and channels.
  • Analyse customer behavior and how it impacts digital marketing strategy.
  • Create engaging, effective, and targeted digital marketing content.
  • Stay up-to-date on the latest trends and innovations to stay ahead of the competition.

Issued on

December 5, 2023

Expires on

December 31, 2075