25.8.2
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Australian Institute of Management

Email Marketing

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Megan Dendle

In this course students will have learnt about the two main types of Email Marketing: - Email campaigns: a message sent to your list, or a segment of it, at one time - Email sequences: a series of automated emails sent over a predefined period of time that are triggered by a specific action From the strategy of Email Marketing to A/B testing and everything in between, in this course students will have learnt about email’s power to establish industry authority, convert more customers, and create true brand advocates.

Skills / Knowledge

  • Understand what email marketing is, why it’s beneficial to your organisation and the advantages of incorporating it into your marketing strategy
  • Learn the different types of email you can send, as well as leading software to set up, design, test and send campaigns
  • Learn the key features of email sequences and how to align them to your email campaigns
  • Develop an email marketing strategy including segmentation, objectives, timing and content
  • Build your email list quickly using lead magnets on your landing pages and website.
  • Understand how to avoid emails being sent to spam and promotional folders.
  • Design engaging emails, including subject lines, personalisation, trigger words, calls to action and more
  • Understand the impact of A/B, split and deliverability testing on performance, and identify what elements to test
  • Understand the key metrics to measure and how to optimise your results

Issued on

November 24, 2022

Expires on

December 31, 2075