Matthew Lee-Archer
Meeting the needs and wants of customers requires effective business systems and practice. This unit explores the foundations of marketing and will introduce students to a series of frameworks that will enable them to identify their customers, analyse the nature of the competitive and industrial environment, and develop and evaluate the specifications of a marketing plan based on accurate market research and analysis.
Skills / Knowledge
- Assess the role the marketing function fulfils within the overall business strategy
- Review marketplace forces and identify research requirements to understand consumer insights
- Compare consumer behaviour to develop differentiation and positioning strategies to assist in developing competitive advantage
- Prepare the product/service for marketplace delivery
- Think and act in a sustainable and ethical manner
- Demonstrate a high order of skill in analysis, critical thinking, communication and professional application
- Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems and to think rigorously and independently
- Implement a thorough marketing strategy
Issued on
April 28, 2022
Expires on
Does not expire