Tony Coulson
Meeting the needs and wants of customers requires effective business systems and practice. This unit introduced the theories and principles of marketing required to achieve an organisation’s objectives.
Skills / Knowledge
- Assess the role the marketing function fulfils within the overall business strategy
- Review marketplace forces and identify research requirements to understand consumer insights
- Compare consumer behaviour to develop differentiation and positioning strategies to assist in developing competitive advantage
- Prepare the product/service for marketplace delivery
- Implement a thorough marketing strategy
- Think and act in a sustainable and ethical manner
- Demonstrate a high order of skill in analysis, critical thinking, communication and professional application
- Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems and to think rigorously and independently
Issued on
June 28, 2019
Expires on
Does not expire