Emma ReevesSocial Media StrategySocial Media StrategyJanuary 30, 2024Social Media Strategy
Emma Reeves
Social Media Strategy
Social Media Strategy
January 30, 2024
Social Media Strategy
Emma Reeves
The Social Media Strategy course has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide participants with all the knowledge and skills to develop a comprehensive and effective social media strategy and will gives the tools to impact audiences with relevant content that moves them from follower to customer.
Skills / Knowledge
- Understand buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas to target with relevant content
- Choose the right channel to suit your organisation or personal brand
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Issued on
January 30, 2024
Expires on
December 31, 2075