Insight Selling

The landscape of buying and selling has changed more in recent years than it has in preceding decades. Buyers are more sophisticated and, thanks to the Internet, are awash in information and research. At the same time, executives are searching—often in vain— for new ways to innovate, compete, and improve their success. When sellers bring valuable insights and ideas to buyers, they strengthen relationships, differentiate from competition, and win more sales. Participants in this course have learnt how to create conversations based on ideas, inspire with insights, and can set themselves and their companies apart from the pack.