Nicole Jones
This unit introduces participants to the foundations of business research by examining the core concepts, methods, and values involved. Students gain the confidence to make evidence-based insights as you explore both qualitative and quantitative research methods and the appropriate frameworks for the application of each to researching business problems.
Skills / Knowledge
- Critically evaluate and interpret contemporary business research
- Craft a written literature review around a core research question(s)
- Critically analyse and apply business research foundations, core concepts, methods and values
- Create an evaluative report that interprets, critiques and synthesises contemporary business research case studies
- Apply critical evaluation skills
Issued on
May 28, 2025
Expires on
December 31, 2075