25.8.20
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Introduction to Search Engine Optimisation (SEO)

Most of us hear about the importance of SEO and Content Marketing but few of us understand the rationale behind that importance. With a solid understanding of the basics and common sense, Participants in this course will be able to hold their own in any SEO or Content conversation and help participate in their organization's SEO and Content strategy.

Skills / Knowledge

  • Understand the results Google serves (organic, local, maps etc)
  • Understand the importance of SEO and content to your organization
  • Create a content calendar
  • Research keywords that will drive large volumes of traffic and conversions
  • Utilise SEO technology to conduct the heavy lifting for you

Issued on

November 29, 2022

Expires on

December 31, 2075