Justina Boon
September 5, 2023
Justina Boon
The amount of time that your prospects and clients spend on social media is now higher than ever, with an average of 151 minutes per day spent scrolling social media sites. In order to be successful in our ever-connected world, businesses must have a strong presence on these platforms.
By developing social media strategies, you are able to better understand your prospects, increase your brand awareness and loyalty, and drive growth within your organisation. This Microcredential will empowers students with a comprehensive skillset to understand and harness the capabilities of social media.
Successful completion of this Microcredential will result in the Statement of Attainment of SIRXMKT006 Develop a social media strategy.
Skills / Knowledge
- Develop a social media strategy
- Know how to set social media objectives which are relevant and integrated with your marketing and business objectives
- Identify your audience, understand where to find them, and know what they value
- Develop an action plan including budget, resources and compliance requirements
Issued on
September 5, 2023
Expires on
Does not expire