Fiona Williams
Marketing Management
April 28, 2025
Fiona Williams
As one of the core functions of any organisation, it is imperative that managers have an understanding of the fundamental practices of marketing to make effective business decisions.
The Microcredential in Marketing Management unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. Students are provided with the ability to engage in meaningful conversations around the highly valuable marketing function.
Skills / Knowledge
- Assess the role the marketing function fulfils with in the overall business strategy
- Review marketplace forces and identify trends that will affect future business performance
- Understand consumer behaviour to develop differentiation and positioning strategies to assist in developing competitive advantage
- Implement a thorough marketing strategy, evaluating a range of strategic options, selecting those most appropriate to the organisation
- Demonstrate the application of intellectual rigour and scholarship to be ethical and socially responsible senior managers
- Demonstrate a high order of skill in analysis, critical thinking, communications, and professional application
- Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to solve problems and to this rigorously and independently
Issued on
April 28, 2025
Expires on
Does not expire