Sarah CaylessFundamentals of Digital MarketingFundamentals of Digital MarketingMarch 6, 2023Fundamentals of Digital Marketing
Sarah Cayless
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
March 6, 2023
Fundamentals of Digital Marketing
Sarah Cayless
Digital marketing affects many parts of a modern day business and there is no need to be overawed by this fast paced subject area. This course offers practical techniques that stand the test of time and will greatly simplify digital marketing for those in both marketing and non-marketing roles. Participants will have the skills and knowledge to understand and navigate their way through any; digital transformation project, digital marketing plan, report or meeting.
Skills / Knowledge
- Understand the core components of Digital Marketing including search, digital display, email marketing, social media and mobile marketing.
- Confidently interpret digital metrics and understand their impact on other parts of the organisation.
- See how digital channels can be adopted across other areas of the business including HR, Sales, Customer Service, IT & Finance
Issued on
March 6, 2023
Expires on
December 31, 2075