25.10.0
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Australian Institute of Management

Personal Branding

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Simon Rutledge

Having a strong personal brand is good for you, your career, and your organisation, but building your personal brand successfully doesn't happen by accident. The Personal Branding course will demonstrate the specific process to first understand who you are as a brand, where you want to go, and what you need to get there. Exploring how to build the relevant assets from social media to websites and then use an understand-build-leverage process to leverage what you've created to generate leads and make sales, this course provides the practical tools to apply your ideas directly to your LinkedIn profile (and beyond) to deliver the personal brand results you're after for your career and your organisation.

Skills / Knowledge

  • Identify the elements of a brand and set a clear intention for your personal brand
  • Define and describe the stages and elements of the e-ttraction™ method
  • Recognise the influence of values and personality on your personal brand
  • Recognise the difference between owned, earned, and paid media
  • Identify the different social media channels and what might work for your brand
  • Recognise the importance of LinkedIn for your personal branding and how to set up your profile for success
  • Understand the importance of geolocation and how it can help your brand
  • Identify different tools you can use to find more connections
  • Generate content that places you as a thought leader in your industry
  • Begin conversations with your connections
  • Understand best practice for the 6 key content types

Issued on

June 25, 2020

Expires on

Does not expire