Lauren Miller
Rapid change from digital disruption, rising automation, advanced robotics and artificial intelligence is transforming not only the world we live in, but the skills we need to thrive professionally. However, 84% of digital transformation projects are failing. The focus too often is on the technical solution, not the human one. Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction. Participants in this bootcamp will have learnt how to successfully implement customer centricity through customer journey mapping and automation.
Skills / Knowledge
- Learn why so many digital transformation projects fail and what to avoid
- Learn industry best practice use cases for Marketing Automation and CRM
- Learn how to develop a ‘customer first’ vision and align it to your objectives
- Learn how to map your customer journeys using a simple methodology
Issued on
September 19, 2019
Expires on
Does not expire