Michaela Casey-RansomSocial Media StrategySocial Media StrategyNovember 15, 2022Social Media Strategy
Michaela Casey-Ransom
Social Media Strategy
Social Media Strategy
November 15, 2022
Social Media Strategy
Michaela Casey-Ransom
Participants in this course will have learnt how to develop a comprehensive and effective social media strategy. The course provides the tools to impact social media audiences with relevant content that moves them from follower to customer.
Skills / Knowledge
- Understand buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas and choose the correct channel to target with relevant content
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Issued on
November 15, 2022
Expires on
December 31, 2075