Mastering Social Media Advertising

Social media has overtaken paid search as an advertising channel, having grown 25% year on year in spend.

This Microcredential is for any digital marketer who is looking to step-up and excel in their capabilities, to utilise social media as a valuable channel to drive personal and organisational success. Explore the world’s leading paid social media advertising platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube to understand the right platforms and how to use them for your goals.

Successful completion of this Microcredential will result in the Statement of Attainment of NAT10904003 Plan, manage and optimise paid social media advertising.