Kristi RasmussenSocial Media StrategySocial Media StrategyMay 21, 2020Social Media Strategy
Kristi Rasmussen
Social Media Strategy
Social Media Strategy
May 21, 2020
Social Media Strategy
Kristi Rasmussen
The Social Media Strategy course has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide participants with all the knowledge and skills to develop a comprehensive and effective social media strategy and will gives the tools to impact audiences with relevant content that moves them from follower to customer.
Skills / Knowledge
- Understand buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas to target with relevant content
- Choose the right channel to suit your organisation or personal brand
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Issued on
May 21, 2020
Expires on
Does not expire